Many buyers ask a single question before buying property:
“Is now the right time?”
Market readiness is not about predicting prices.
It is about understanding conditions, cycles, and personal timing.
What Market Readiness Actually Involves
Market readiness means understanding:
- Why you want to buy now
- What is driving the market you’re entering
- Whether your timeline aligns with that market
There is no single “perfect time.”
There is only the right time for your objective.
Why Market Timing Is Often Misunderstood
Buyers often wait for:
- Prices to drop significantly
- A perfect signal
- Total certainty
In property markets, certainty usually appears after prices have adjusted.
Market readiness means acting with informed confidence, not waiting for guarantees.
Different Markets, Different Readiness Signals
Not all Nigerian markets behave the same way.
Some are:
- Infrastructure-driven
- Population-driven
- Rental-demand-driven
Market readiness requires understanding what is driving value in a specific location, not relying on national headlines.
When Waiting Makes Sense
You may not be market-ready if:
- Your funds are unstable
- Your holding period is unclear
- You are reacting to hype
Waiting can be strategic when it is intentional, not fearful.
Signs You Are Market-Ready
You are likely market-ready if:
- You understand the growth drivers of your chosen area
- You are comfortable holding through short-term changes
- Your decision is not based on urgency alone
Prepared buyers think in phases, not moments.
Final Buyer Insight
Good market decisions are rarely rushed.
They are also rarely perfect.
Market readiness is about alignment, not prediction.
